How can we bring your marketing to life?

Below you’ll find advisory, retainer, and project-based offerings.

General Marketing Services

01

Marketing Advisory

When you need senior marketer to advise on strategy with internal resources to execute.

  • General marketing advisory – consulting & strategy brainstorming
  • Marketing strategy and budget review, with recommendations
  • Organizational staffing & resource recommendations
  • Marketing team recruiting & hiring
02

Fractional marketing leadership

When you are in need of marketing leadership, but aren’t ready to make the full investment.

  • Brand and product strategy
  • Marketing strategy development and execution
  • Goal setting & tracking
  • KPI definition & measurement
  • Organizational design and recruiting
03

Marketing resources

When you need some advice on and introductions to vendors, agencies, etc to use for your projects. 

  • Recommendations
  • Vendor procurement
  • Introductions

Project-based Marketing

01

Marketing strategy

Full marketing strategy support

  • 3/6/12-month plan
    • Goals, strategies, objectives, dependencies
    • Calendar of activities supported by data from a marketing contribution model (see below)
    • Prioritization of strategies and tactics based on resources
  • Budget & other considerations
  • Organizational structure recommendations
02

Brand

Brand messaging

  • Opportunity research and creation of brand positioning
  • Messaging document including vision, mission, positioning, pillars & supporting language
  • Brand voice and tone guidelines

 

Visual brand identity review

  • Brand research and opportunities
  • Sourcing brand agency
03

Demand Gen

  • Campaign strategy (+persona & buyer journey mapping)
  • Content & channel distribution strategy
  • Website & landing page optimization
  • Digital event management
04

Content Creation

Short form content creation

  • Email
  • Blog posts
  • Social media

Long form content creation*

  • Bylines (800+ words)
  • Multi-page guides

*Requires design support

Sales enablement materials

  • One pagers & other collateral (such as use cases/case studies)
  • Slide/PPT decks
05

Marketing Operations

  • Marketing contribution model
  • Lead management strategy
  • Hubspot implementation
  • Tech stack selection & implementation
06

GTM Launch

  • Strategy & plan creation
  • Project management
  • Materials creation

Ready to get started?

Let us know what your needs our and we’ll give you a recommendation!

Let’s Talk

Recent Projects

Virtual personal assistant from Los Angeles supports companies with administrative tasks and handling of office organizational issues.
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