About Primary Marketing Collective

Hi, I'm Joanna

I’m a senior marketer with 17+ years of experience in B2B enterprise technology, SaaS, and media at global businesses (all regions – NA, EMEA, APAC, LatAm) from Series A to exit. I have extensive experience in marketing leadership teams and as an operator in demand generation and revenue ops, product marketing, sales marketing, and PR/Comms.

I founded Primary Marketing Collective in 2021.

Additional experience:

Former Head of Marketing (Simon Data & FireHydrant)
(Re)brands & brand refreshes (interclick, Genome from Yahoo!, Innovid, Mediaocean, MBuy, Integral Ad Science, Simon Data, FireHydrant)
Funding announcements (Seed, B, C, etc)
Exit announcements (Mediaocean, Integral Ad Science)
Startup launches (stealth, rebrands)
Product launches (GTM, major releases – alpha, beta, GA, relaunches/rebrands)

See LinkedIn and my personal portfolio for more details on my experience.

What is the "Collective" part of Primary Marketing Collective?

I keep great company when it comes to marketing, but I don’t want the complications of full time agency life.

By loosely calling my marketing network a collective gives you the freedom to pick and choose your ideal marketing support based on your needs.

My network includes experts in:

Design
SEO
Content Creation
Video Creation & Editing
Paid (SEM, Social, Display)
PR
Web Development
Email

If I don’t have a recommendation, I’ll help you find one!

How this all works

Step 1 is requesting a consultation with me.

You tell me what your needs are, I’ll ask you a bunch of questions, and ideally I can make recommendations how to proceed.

Availability

Joanna’s availability: I am currently only available for marketing advisory and marketing resource recommendations through October 2022. I will have project and retainer hours available beginning November 2022.

The collective currently has availability for project-based work (specifically in design and copy), please reach out to Joanna for resource recommendations.