The Challenge
PD360, a data automation company historically focused on the advertising industry, was ready to expand its horizons. With technology capable of streamlining data workflows across a variety of industries—from manufacturing to hospitality—they needed to reposition their brand to reflect a broader, more modern identity. The catch? They were only 20% into the rebrand and needed to launch in just four weeks.
The Approach
We stepped in at a pivotal moment to bring order, clarity, and speed to a fragmented rebrand. Our first move was to help the team articulate a clearer “why” behind the company’s evolution—from fixing data discrepancies in ad ops to solving broader automation, inefficiency, and insight challenges across industries. The goal was to make the messaging more inclusive without diluting the value for existing media clients.
The Solution
- Reworked brand messaging to align with new use cases across verticals like retail, logistics, and manufacturing—while still supporting their legacy adtech strengths
- Partnered with the creative agency to finalize brand visuals and push the website over the finish line
- Delivered all supporting materials for launch, including:
- Website copy and UX recommendations
- One-pagers and messaging guides
- Launch emails to customers, partners, and prospects
- Sales training materials to support new messaging
The Results
The rebrand was launched on time and immediately sparked new conversations with prospective clients across multiple industries.
- Internal teams reported stronger confidence and clarity in how to pitch PD360’s broader capabilities.
- The revamped brand positioned PD360 as a serious contender in the growing data automation category.
Note: While metrics are still maturing, website engagement improved in the first month post-launch, and sales teams began using the new messaging in outbound prospecting.