The Challenge
Digilant had previously taken a minimal approach to conference participation — sending a rep and a booth, with limited pre- or post-event engagement. The marketing team wanted to build a more robust strategy around event participation to increase brand visibility and lead capture.
The Approach
We developed a replicable playbook for pre-, during-, and post-event marketing that elevated Digilant’s presence and gave sellers more tools to succeed on-site.
The Solution
- Created multi-channel promotion around each event (email, social, advertising)
- Developed a giveaway program and digital entry system using QR-code cards
- Provided sellers with social-ready content, talking points, and lead capture tools
- Optimized booth presence with branded collateral and an interactive hook
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The Results
Average of 40–60 qualified leads captured per event (from audiences of 200–300 attendees).
- Stronger pre-event awareness leading to more meetings booked onsite
- More streamlined lead capture and follow-up workflows
- Sellers reported increased booth engagement and smoother conversations
Note: Metrics are based on internal lead capture data and anecdotal feedback