The Challenge
After a global contract pushed Digilant onto Salesforce Marketing Cloud, the U.S. marketing team struggled with a system that was too technical, inflexible, and unsuited to their day-to-day needs. Basic segmentation, automation, and reporting were inefficient or impossible. The team needed to regain control and reintroduce agility into their marketing operations.
The Approach
We secured approval to transition back to HubSpot and oversaw the entire reimplementation process. This meant not just system setup, but a thoughtful re-architecture of the marketing funnel and automation strategy to ensure sustainability and transparency moving forward.
The Solution
We led the full implementation of HubSpot Marketing Hub, including:
- CRM and contact syncing with Salesforce
- Email marketing, landing pages, ad tracking
- Workflow automation and lead nurture programs
- Funnel definitions and lifecycle stage mapping
- Designed key automations to track engagement, route leads, and enforce SLAs.
- Created a scalable foundation for lead gen, attribution, and reporting.
The Results
Marketing operations became dramatically more efficient and effective post-launch.
- Automated lead nurture and funnel progression
- Visibility into full-funnel performance and ROI
- Reduced time-to-campaign from weeks to hours
Note: Marketing email engagement increased by an estimated 30% due to better targeting and segmentation.