About Primary Marketing Collective

Hi, I'm Joanna

Joanna Lin is a marketing, go-to-market, and revenue operations leader with 18+ years of experience driving growth for B2B tech, SaaS, and media companies. She has twice served as a Head of Marketing and guided organizations at every stage — from challenger brands breaking into new markets to global leaders scaling across verticals — contributing to four successful exits along the way.

Additional experience:

2x Head of Marketing at Simon Data & FireHydrant
Led GTM strategy for product launches, brand refreshes, funding announcements (Seed, B, C, etc) and exit announcements (Mediaocean, Integral Ad Science)
Supported multiple startups from stealth to scale — across launch, relaunch, and rebrand phases
Deep experience across messaging, enablement, content, RevOps, and events

See LinkedIn and my personal portfolio for more details on my experience.

Why "Collective"?

I keep good company — and while I love working with top-tier marketing talent, I’ve never wanted to run a traditional agency. By keeping PMC nimble, I can stay deeply involved in strategy and execution — and pull in trusted collaborators when needed.

The “collective” gives clients flexibility. Need branding, SEO, PR, or development help? I’ll bring in the right experts — or point you to someone I trust.

My network includes experts in:

Branding & Design
SEO & Content
Paid (SEM, Social, Display)
Video production
Web Development
Email marketing
PR & comms

If I don’t have a recommendation, I’ll help you find one!

How this all works

Step 1 is requesting a consultation with me.

You tell me what your needs are, I’ll ask you a bunch of questions, and ideally I can make recommendations how to proceed.

Availability

Joanna’s availability: I have availability for 2026, and could take on a some work now if needed. Please reach out to discuss.

The collective currently has availability for project-based work (specifically in design and copy), please reach out to Joanna for resource recommendations.