This year-long engagement involved supporting the Reddit Advertising team in cleaning up their top-of-funnel management.
The project began by working cross-functionally with key stakeholders to define revenue reporting needs and translate those needs into a lead management process and outline the data structure for lead flow. This project included the socialization and documentation of all needs and operationalizing the updates into Hubspot and Salesforce with Reddit’s internal team.
The goals of the project were to:
Increase higher quality leads that convert
- Reduce sales cycle times
- Allow sales to spend more of their valuable time on qualified leads
Predict revenue from marketing
- Define the marketing funnel
- Define a common language across sales and marketing
- Create a common sales and marketing dashboard to report on revenue
Create ROI metrics
- Ability to easily measure marketing impact on revenue, i.e. spend $X, get $Y
Ensure marketing and sales are focused on a common goal
- Ensure hand off between Marketing > SDRs > CPs is seamless to ensure efforts are being managed optimally
- Align both teams and work together to reach business goals
