To get the revenue engine moving for mid-market and SMB, Reddit started to build out its Sales Development Rep (SDR) program in late 2021 and ramped up in early 2022. As part of the program, PMC was tasked to support unifying separate global teams, building training guides, and creating messaging and email sequences.
To unify the global teams, we needed to untangle existing processes, identify how to create a global process that could operate within existing systems, and then document and train the teams.