The Challenge
Reddit’s mid-market and SMB SDR teams were operating independently with inconsistent messaging and unclear content strategies. Marketing had little oversight into outbound communication, and there was no clear SLA or alignment with recent changes to lead flow.
The Approach
We conducted a diagnostic across SDR teams to understand how prospects were being approached, what content (if any) was being used, and what handoff points existed from marketing to sales. We then built messaging frameworks, email sequences, and process documentation to bring consistency and clarity.
The Solution
- Created tailored email sequences tied to Reddit’s value props and personas.
- Mapped SDR outreach to key content assets created by marketing.
- Developed a simple SLA for routing and follow-up, ensuring leads from the revised funnel were actioned appropriately.
The Results
We enabled a more consistent prospect experience and tighter alignment between marketing and sales teams and saw an increase in email reply rates by ~15–20% based on anecdotal feedback and campaign patterns.